M.A.D.EDITIONS
In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.
Maximilian Büsser loves creating MB&F’s insane mechanical timepieces, as complex as they are limited. Nonetheless, Max had been playing with a side project for several years: creating a more accessible timepiece, under another label, but always with the crazy MB&F touch. The result is the “M.A.D.1”.
M.A.D.1 RED
The original M.A.D.1 launched in 2021 was recognisable thanks to its blue highlights; it was proposed exclusively to MB&F’s suppliers, “the Friends”, and to the members of “The Tribe”, the brand’s owners club. However, the general feedback to the M.A.D.1 was so overwhelmingly positive that Maximilian Büsser promised a follow-up version in 2022, available this time to a wider audience. The result is the M.A.D.1 RED.
The M.A.D.1 RED is built on the same platform as the original M.A.D.1, with the same innovative case structure. It has the same lateral time display, featuring two rotating cylinders for the hours and minutes. The upside-down modified Miyota movement is powered by a triple-blade winding rotor in titanium and tungsten, the star of the show – especially when the Super-LumiNova kicks in! But the M.A.D.1 RED also has its own special features: the original blue has been changed for vibrant cherry red, the bezel encircling the winding rotor is just a bit slimmer, and the winding and time setting is now done with a more classic, round winding crown.
If you need more information about the original M.A.D.1 and the M.A.D.1 RED, please follow the link to our press section.
